VORTEX DATA PLATAFORM

Web Financial Group is the only player in financial services industry that uses AdTech as a Fintech company. The result of this innovation is Vortex, a revolutionary digital Big Data solution for banking and media. Vortex is a predictive marketing solution that converts knowledge about users into customer-centric, by understanding and learning their behavior. Powered by our programmatic technology, we help companies to improve their audience segmentation and increase their advertising effectiveness with valuable and hyper-segmented bidding, messages, content, meaningful experiences and ads in real time, as well as to active dormant consumers using product customization tailored to every profile. Thereby we create audience extension to make more revenue through our net of networks: Web Financial Group. With the imprint of Web Financial Group, Vortex bursts into financial sector as the most powerful and innovative tool to boost banks by building a better data management capabilities in the era of digital transformation (Vortex in banking). But Vortex is also an advanced technology solution for banks and all brands that need to give meaning to their behavioral data and loyalty programs and to shape brand experiences (Vortex in Media). Deliver what your consumers really want at any moment and engage them across all devices…

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