Olivia Archanco

Olivia Archanco

Olivia Archanco

Head of Consumer Strategy | LALIGA

Currently in charge of the Consumer Strategy for LaLiga. Spent more than 18 years managing the Digital Business for international companies belonging to different industries (Luxury & perfumes, Videogames, Banking, Entertainment & Sports)

Defined the Digital Media plans for Warner Bros. different categories: Film, TV series, Catalog and Videogames.

Developed the eBusiness plan and eCommerce platform. Responsible for the Online and CRM strategy for Warner Bros.

Lead the eBusiness and Digital Distribution Strategy, Wireless and eCommerce business in Warner Bros Entertainment.

Spent 4 years managing the Online Markeing and sales at Citibank. Responsible for the Online Acquisition strategy for Retail and Cards business: SEO, SEM, CPL campaigns, affiliate programs. Cost per Remote Acquisition was very efficient for Loans, Cards.

Built the Online Community strategy as well as the CRM program and the Customer Care for Electronic Arts

Has developed strong skills in Digital Strategy, eBusiness, eCommerce, Business Development, Digtal Sales and Marketing